Apple gets rid of 5000 'overtly sexy' apps

APPLE has gotten rid of more than 5000 "overtly sexual" applications after receiving complaints from concerned parents, The Sun reports.

Software makers also argued that the sex apps were crowding out the popular App store.

But the move has provoked anger from smaller developers who say similar raunchy content from big brands has been allowed to stay on.

The Apple app store is massively popular among iPhone users with three billion apps downloaded since it was launched.

There are now 140,000 applications available to Apple customers.

But the company last week emailed a number of developers telling them their apps would be removed because they did not conform with new content guidelines.

One of the banned apps — Wobble iBoobs — lets users wobble parts of a bikini-clad model.

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Another — British online shopping application Simply Beach — was removed because its images of girls in bikinis were thought to be too rude.

Managing director Gerrard Dennis said: "You can see much worse at your local swimming pool."

"I hope that the women who buy and wear our products do feel sexy in them, but it's not the sort of thing men would download in order to ogle."

Apple executive Phil Schiller said they had removed around three per cent of the apps as they were unsuitable for family viewing and they had "to put the needs of the kids and parents first."